The effect of innovativeness of physical environment and hosting quality towards guests satisfaction in hotel services / Noor Syahirah Yusli

Yusli, Noor Syahirah (2016) The effect of innovativeness of physical environment and hosting quality towards guests satisfaction in hotel services / Noor Syahirah Yusli. [Student Project] (Unpublished)

Abstract

This study focusing on the hotel industry, beside builds functional definition of hosting quality and the innovativeness of physical environment. The findings of this research to provide empirical evidence on the effect of the interactional term between hosting quality and innovativeness of physical environment on guest satisfaction for hotel services. Moreover, the aspects the guest considers to be important when evaluating the hotel experience and have reliable and valid instruments for measuring quality perceptions. The objective of this study is to examine the effect of host quality on guest satisfaction in the context of hotel services. This research found that the majority of variation in overall satisfaction can be explained by tangible aspects of the housekeeping department which is the most important department in hotel services. This is because this study related to their department about the environment of this hotel. Besides that, this study more focused approach to service quality management than the total quality management literature generally recommends. Managers should concentrate attention and resources on the aspects that have highest importance for obtaining overall satisfaction. Field research conducted at Hotel Symphony Suites Hotel in Ipoh, Perak.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Yusli, Noor Syahirah
UNSPECIFIED
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Abd Rahman, Nurul Hayani
UNSPECIFIED
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Consumer satisfaction > Malaysia
H Social Sciences > H Social Sciences (General) > Research
H Social Sciences > H Social Sciences (General) > Research > Quantitative research
Divisions: Universiti Teknologi MARA, Pulau Pinang > Permatang Pauh Campus > Faculty of Business and Management
Programme: Bachelor Of Business Administration (Hons) Marketing
Keywords: Hotel Services, Housekeeping, Guest
Date: 2016
URI: https://ir.uitm.edu.my/id/eprint/67036
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