Bianglala Café / Nur Elya Natrah Bing Irwan Sutno … [et al.]

Irwan Sutno, Nur Elya Natrah Bing and Nasaruddin, Maisarah Nabilah and Hamdan, Nur Hanis and Abd Razak, Nurul Aisyah and Kamarul Hazini, Najwa Nasuha (2022) Bianglala Café / Nur Elya Natrah Bing Irwan Sutno … [et al.]. [Entrepreneurship Project] (Unpublished)

Abstract

We have decided to interview an entrepreneurship from food and beverages sector which is the owner of Bianglala cafe named Wan Najmuddin Bin Wan Badrulhisham. This cafe offer variety of drinks, dessert and pastry. The purpose of this case study report is to understand the business operation and how a small business who started from opening a stall can become a big one and now have their own shop lot. Other than that, all the information that have been collected from the interview session with the owner regarding on the company’s background and what service that they offer in this business sector. And analyse the problem and find solution for any problem that they have. The problem they usually face is the marketing strategy applies by the business appear to be passive and requires improvement. This is because the cafe is known by limited number of people, which is only among the people who lives in the village area of Kampung Gaing Pedas. By analyse the problem of this company usually face we learn to independently and ethically select, plan, and execute a proper problem-solving method. The company's problem was noted, together with the company's strengths and weaknesses, and a solution was made to solve them. This case study is intended to serve as a guide for developing a business strategy. This study was successful in demonstrating real-life business situations. Case studies can be used to evaluate how theories and concepts learn in class are applied to real-life situations. Lastly, entrepreneur education provides students with skills that improve their work potential, such as the ability to solve problems, create social connection, and locate opportunities. Through case study, we are able to improve communication, enhance team work, and abilities to find information to use it for decision-making, planning, communication.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Irwan Sutno, Nur Elya Natrah Bing
2022908181
Nasaruddin, Maisarah Nabilah
2022787567
Hamdan, Nur Hanis
2022764597
Abd Razak, Nurul Aisyah
2022794081
Kamarul Hazini, Najwa Nasuha
2022970793
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Norhisham, Norshiba
UNSPECIFIED
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HD Industries. Land use. Labor > Business analysts
T Technology > TX Home economics > Restaurants, cafeterias, tearooms, etc.
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Hotel and Tourism Management
Keywords: Cafe; Business analysis; Marketing strategy
Date: 2022
URI: https://ir.uitm.edu.my/id/eprint/66754
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