Hype Crave Store / Rahizam Hamedan

Hamedan, Rahizam (2021) Hype Crave Store / Rahizam Hamedan. [Entrepreneurship Project] (Unpublished)

Abstract

With a tagline “Get designer goods for less. Yes, luxury doesn't come cheap, not until you met us”, Hype Crave Store intended to bring numerous designer and luxury goods to any categories of people. Back then, most people do not have an opportunity to wear and buy designer and luxury goods due to the expensive value. There are individuals who cannot afford to purchase luxury goods as well. Due to that, Hype Crave Store was created to give opportunity to the unfortunate individuals to wear designer and luxury goods within their budget.
Hype Crave Store focusing on the authentic branded goods such as Adidas, Nike, Vans and Converse. Since now demand on the sneakers has been rising, we created this platform to ease them. We sell all these designer goods with a bargain price. Other than that, we also focused on selling numerous authentic luxury fragrance line such as Paco Rabanne, Anna Sui, Lancome and many more. We provide the fragrance in full bottle or in Miniature size. All the fragrances that we are selling fall within the budget, bargain and also suitable for any categories of classes. For instance, entrepreneur, professional working people, and even the students. Students also wanted to try the luxury goods, and desire to smells good as well.
To fulfil the requirement of Covid-19 era, we created Facebook page to expand our business to higher level since now entrepreneurs are advised to focus their business virtually. Through this platform, we developed our marketing and advertising skills by implementing teaser video or poster, soft sell as well as hard sell. All these techniques were created to attract our target markets’ attention. This also to positioned ourselves to the publics’ mind that we are selling authentic luxury goods. We also strive to provide more authentic luxury goods soon. We need to keep our interaction with customers in order to ensure they know us and market us to other people with mouth-to-mouth marketing. We are planning to be one of the companies that will provide our own luxury goods which suitable with all type of classes and ages in the upcoming years.

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