Mikabelle Enterprise / Nur Lyanasazrin Mohd Hazid

Madam Fazlina Binti Nasir is a wife and a mom with twins who enjoys baking. She enrolled in premium cake classes to learn more about the field of pastry. She initially ran a small home-bake business in 2016 while working full-time as an MCIS underwriter. However, this business is becoming well-known and is in high demand among upper-class customers. Due to that, the couple discussed and decided to open a bakery shop. Mr Husni saw this business opportunity and decided to open a sole proprietorship where he owned and handled the business activities himself. This couple also open a bakery shop because their house kitchen had limited space and Madam Fazlina was unable to prepare large orders without the help of workers anymore. Their shop first opened in November 2021. It shows that the couple takes a bold step, given that the country's economic recovery activities have only recently begun following the Coronavirus outbreak. MAC by Mikabelle is their bakery shop's name. This company currently employs five employees and the shop is located at A-G-6 Diamond Residence, Jalan Semarak Api 3, Off Jalan Gombak, Kuala Lumpur. Furthermore, this company's speciality is they only offer high-quality products. All ingredients such as butter and flour used are premium to achieve this objective. As a result, the price of products sold becomes expensive. This business tries to meet these various customers’ requests by offering numerous size options. For example, a small cake is sold for RM85 while a large cake is sold for RM150. In this way, all their customers with different budgets can purchase their products. Since this business is in high demand, the owner intends to open more shops or franchises in the future if there is sufficient sustenance and opportunity. We scheduled an interview session with the owner of Mikabelle Enterprise at Google Meet on 22 April 2022 to learn more about this company and get more information for this case study report. We refer to the nine elements in the business model canvas to generate a clear overview of their business operations and to understand how each segment relates to one another. From here, we can identify a few problems faced by this company. The primary problem is that they are still having difficulty attracting new customers because the products sold are expensive and this business is known through word of mouth. The next problem is that the products are too fragile and heat-sensitive, making it impossible to deliver to more distant areas. As previously stated, this shop started its operation at the end of last year, so they are still in need of employees, particularly those with experience or a background in the field of pastry. Therefore, this company implements a few solutions to ensure that it can continue to flourish in the future.