E-kuih raya: improving product display image / Murad Sarir

Electronic commerce is a business performs over the Internet that has been a major trend in this century. Many businesses are moving online to expand their business revenue in international or local markets. In this research study, the business model that is implemented is online store model. Online store model is one of the essential elements in electronic commerce. There are several online store features used in this study which is the electronic catalogue, electronic payment, and add to cart function. The main focus in this research study is to apply the presentation format of product display image in developed prototype based on the results and findings in the research. The proposed prototype is based on electronic Kuih Raya (e-Kuih Raya) online system. Most of the Kuih Raya websites in Malaysia are not implementing the ideal product display format in displaying their Kuih Raya products. This research study is to develop a new proposed prototype in one of the bakery stores in Shah Alam called Fwiss Bake with the main focus of implementing the product display image. This proposed prototype is to assist the current Kuih Raya websites to improve their product display image.