Keropok Lekor Timur / Mohamed Rafie Mohamed Shamshudin

Mohamed Shamshudin, Mohamed Rafie (2021) Keropok Lekor Timur / Mohamed Rafie Mohamed Shamshudin. [Entrepreneurship Project] (Unpublished)

Abstract

Keropok lekor Timur is a business name that has been determined based on our main products. The combination of these two words between the eastern lekor crackers indicates the producing state i.e. the east coast. Our business motto is “Taste the fish” which shows that our cracker making process is worth buying when you miss the taste. For our target market, keropok lekor is targeted for all groups and above with the age of 13-55 years because your kerepok is suitable for all individuals.

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