WakenBake.SC / Siti Nur Amirah Azhari ... [et al.]

This bakery and dessert business is one of the businesses that has been operating since 2016 and is conducted around Kuala Selangor, Selangor. This business they focus on dessert lovers like cookies, pavlova, nutella brownies where the aim is to introduce delicious food in the hope that desserts can still be enjoyed even in a busy lifestyle. The business is run online by having certain agents in marketing their products. Their businesses offer affordable services to customers by providing different packages at different prices. In addition, they also have agents who will take orders from them to deliver to customers. Their target customers are a group of people who are looking for low-cost food products and need the option to find desserts.
Subsequently, after obtaining a certificate of approval from the Suruhanjaya Syarikat Malaysia (SSM), this business started operating in 2016. This business product targets certain areas such as having agents in Johor Baharu and around Selangor. The marketing strategy used by wakenbake.sc is to give to family, relatives and even friends to try the cakes it bakes. He got positive feedback and told him to sell this cake because it is very tasty and would be very wasteful if he did not sell the cake. Puan Afiqah started her business after receiving encouraging response from customers and is determined to run the business. In addition, the marketing strategies used in the business are by using social media platforms such as Instagram to market their products with the help of agents around their business. After that, social media platforms such as Facebook were also used by Puan Afiqah and her husband. They often use online promotions to market their products. Furthermore, they also have agents and dropship where they can help in marketing their products more widely and indirectly more people get to know their products. Based on this study, the authors interviewed one of the small entrepreneurs in managing a business