Wan Za'aba, Sharifah Ramiezah
(2022)
How trust moderates social media engagement and brand equity / Sharifah Ramiezah Wan Za'aba.
In:
Article Review : Social Media in Business Records.
Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak, Sarawak, pp. 24-26.
Abstract
Social media offers consumers with an online "soapbox" through which they can disseminate and advertise their personal product and service ratings. This type of behavior is especially important among young customers, whose brand selections are significantly affected by their peers and friends.
Metadata
| Item Type: | Book Section |
|---|---|
| Creators: | Creators Email / ID Num. Wan Za'aba, Sharifah Ramiezah 2020995187 |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > H Social Sciences (General) > Study and teaching. Research H Social Sciences > HF Commerce > Business H Social Sciences > HF Commerce > Marketing > Management T Technology > T Technology (General) |
| Divisions: | Universiti Teknologi MARA, Sarawak |
| Volume: | 1/2022 |
| Page Range: | pp. 24-26 |
| Keywords: | research, social media, business, article review |
| Date: | July 2022 |
| URI: | https://ir.uitm.edu.my/id/eprint/65187 |
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