Examining the impact of luxury brand's social media marketing on customer engagement using big data analytics and natural language processing / Elvina Let

Let, Elvina (2022) Examining the impact of luxury brand's social media marketing on customer engagement using big data analytics and natural language processing / Elvina Let. In: Article Review : Social Media in Business Records. Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak, Sarawak, pp. 17-18.

Abstract

This article was chosen because big data was utilized to examine the influence of luxury brand social media marketing activities on customer engagement. This study studied the impact of luxury brand social media activities concentrating on entertainment aspects, engagement, trends, and adaption on customer loyalty with brand-related social media materials. The usage of social media in the business industry is growing increasingly popular since it provides numerous benefits and readily draws the interest of buyers both outside and inside the country. As a result, the usage of social media delivers several advantages and benefits to a company, manufacturing, and business.

Metadata

Item Type: Book Section
Creators:
Creators
Email / ID Num.
Let, Elvina
2020990949
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > H Social Sciences (General) > Study and teaching. Research
H Social Sciences > HF Commerce > Business
H Social Sciences > HF Commerce > Marketing > Management
T Technology > T Technology (General)
Divisions: Universiti Teknologi MARA, Sarawak
Volume: 1/2022
Page Range: pp. 17-18
Keywords: research, social media, business, article review
Date: July 2022
URI: https://ir.uitm.edu.my/id/eprint/65169
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