Wan Za'aba, Sharifah Ramiezah
(2022)
Social media use and value creation in the digital landscape: a dynamic capabilities perspective / Sharifah Ramiezah binti Wan Za'aba.
In:
Article Review : Social Media in Business Records.
Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak, Sarawak, pp. 10-12.
Abstract
The way enterprises and customers engage and exchange value has changed as a result of digitalization. While increased digitalization provides benefits for businesses, it also poses substantial obstacles. Managers encounter complicated and fast changing markets, but lack the specialised knowledge required to comprehend these changes and cope with them.
Metadata
| Item Type: | Book Section |
|---|---|
| Creators: | Creators Email / ID Num. Wan Za'aba, Sharifah Ramiezah 2020995187 |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > H Social Sciences (General) > Study and teaching. Research H Social Sciences > HF Commerce > Business H Social Sciences > HF Commerce > Marketing > Management T Technology > T Technology (General) |
| Divisions: | Universiti Teknologi MARA, Sarawak |
| Volume: | 1/2022 |
| Page Range: | pp. 10-12 |
| Keywords: | research, social media, business, article review |
| Date: | July 2022 |
| URI: | https://ir.uitm.edu.my/id/eprint/65163 |
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