Siman, Fatin Atirah
(2022)
The role of perceived social media agility in customer engagement / Fatin Atirah Siman.
In:
Article Review : Social Media in Business Records.
Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak, Sarawak, pp. 3-6.
Abstract
The reason why we choose this article is because it is analysing the benefit of social media for users especially if it is associating with agility and customer engagement. Customer engagement in the social media is important and it can be a record for a business entity. It focuses on customer-based brand equity (CBBE) which is also important customer engagement.
Metadata
| Item Type: | Book Section |
|---|---|
| Creators: | Creators Email / ID Num. Siman, Fatin Atirah 2020985739 |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > H Social Sciences (General) > Study and teaching. Research H Social Sciences > HF Commerce > Business H Social Sciences > HF Commerce > Branding (Marketing) T Technology > T Technology (General) |
| Divisions: | Universiti Teknologi MARA, Sarawak |
| Volume: | 1/2022 |
| Page Range: | pp. 3-6 |
| Keywords: | research, social media, business, article review |
| Date: | July 2022 |
| URI: | https://ir.uitm.edu.my/id/eprint/65161 |
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