Social media competitive analysis and text mining: a case study in the pizza industry / Elvina Let

Let, Elvina (2022) Social media competitive analysis and text mining: a case study in the pizza industry / Elvina Let. In: Article Review : Social Media in Business Records. Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak, Sarawak, pp. 1-2.

Abstract

One of the reasons I picked this article is that it is clear that 90% of Malaysians utilize the internet. They must examine customer-generated content on their own social media sites as well as textual information on their competitors' social media sites to acquire a competitive edge and analyze their competitive environment accordingly. The utilization of social media appears to provide a corporation with a more lucrative profit.

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