Personality traits and social networking sites addiction among UiTM students / Nur Faiza Zulkipli

Social networking sites (SNS) have gained fame over the past few years. People have started to use them excessively. Among the popular social networking sites are Facebook, Instagram, Twitter, Snapchat and the list goes on. It has become the center of attention and has created an urge to explore certain issue among the researchers. This study investigates the effect of personality variables on social networking sites addiction. Survey method was employed as the methodology in this study. 250 sets of questionnaires were distributed among students from various faculty in UiTM Shah Alam campus. However, only 206 set of questionnaire were valid to be analyzed. For findings and result, Regression analysis was used to analyze the data. Extraversion, Neuroticism and Openness to experiences are all positively correlated to social networking sites addiction. University needs to play significant role to take advantage on this situation. Some study might indicate that SNS addiction will give bad impact to students' academic performance. But it can be avoided by injecting education element on SNS, both ways for teaching and learning. By this means, students can get the information swiftly and more up-to-date.