De' Green Surprise Sdn Bhd / Sharif Azmi Abdurahman ... [et al.]

Abdurahman, Sharif Azmi and Darwing, Heril and Yarabe, Mohammad Farizal and Mansur, Jumarang (2009) De' Green Surprise Sdn Bhd / Sharif Azmi Abdurahman ... [et al.]. [Entrepreneurship Project] (Unpublished)

Abstract

De' Green Surprise is a business that is focusing on producing snack based on cendol. Our products are variety and it's basically made from cendol. The cendol is being on demand where we can found in every state in Malaysia. We are concerning of the new receipt of cendol, therefore it can be commercialized widely in our country. We are also trying to make this traditional snack to be one of the main menu in every single meal by our added value of recipe. Our market target is focusing on every stage of ages and since it is the traditional snack, we try to attract the youngsters to appreciate our local food instead of buying the western food. For the time being we are trying to commercialize our product locally because it needs time big investment to enter global market. Last but not least, we hope our product will be accepted by everyone and indirectly can contribute to the national income ever.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Abdurahman, Sharif Azmi
2007205874
Darwing, Heril
2006143795
Yarabe, Mohammad Farizal
2007205848
Mansur, Jumarang
2007262496
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Decision making
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Plantation and Agrotechnology
Keywords: Business plan; Business management; Entrepreneurship; Cendol; Local food
Date: November 2009
URI: https://ir.uitm.edu.my/id/eprint/64524
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