The sambal project : eat sambal, live on fire / Nur Adreanna Azmi ...[et al.]

Azmi, Nur Adreanna and Roslan, Amirul Adli and Yusof, Mohamad Ikhmal Haiqal and Mohd Jefri, Nurul Raihanah and Rosli, Nur Hazirah (2022) The sambal project : eat sambal, live on fire / Nur Adreanna Azmi ...[et al.]. [Entrepreneurship Project] (Unpublished)


The Sambal Project is a partnership business which consists of 5 partners lead by Nur Adreanna as the general manager. Nurul Raihanah as the marketing manager, Amirul Adli as the operation manager, Nur Hazirah as the administration manager and lastly, Mohamad Ikhmal Haiqal as the financial manager. Besides, our business offers a variety of sambal in three categories which are Sambal Balado, Sambal Hitam and Sambal Penyet. Furthermore, our vision is to monopolize the domestic and international sambal market by 2025 so people will acknowledge and admire the uniqueness of it. Next, our mission is to serve super delicious sambal that exceed customers’ expectation. This is because people nowadays lead a busy live because of works and studies. So, we decided to produce sambal that is cheap, affordable, healthy and save cooking times in order to satisfy the people’s cravings. Not only that, but we also prioritize high quality production to ensure our business stand strong in the long-term period not only in Malaysia but also globally. Our products are also professionally contributed by using our own skills and experiences to produce the sambal thus guarantee the top-notch products. Nowadays, the food and beverage industry tend to be overly all ages of people focused. So, by closely following the trends as well as our own customer’s purchasing favourites, we produce the sambal to meet the specific wants of our customers. We solely focus on the taste of sambal and packaging to flatter the customers through our specialties of sambal. Therefore, we have decided to grab start this business after foreseeing future opportunities in growing interest and demand of sambal and becoming the good competitor with this business concept in Malaysia. The Sambal Project is located in Bandar Damai Perdana, Cheras. This location was chosen because it is a strategic location with a focus on the public and nearby residential areas. It also offers a reasonable rental rate and decent amenities such as proximity to restaurants, courier services, and public transportation. There are roughly 515 961 people in Cheras. Hence, it is an ideal market for our business as people from all ages are into sambal. Thus, we are determined that our products will receive high demand which has potential to grow well not only in Cheras but also build our brand and secure our image. However, having a physical shop also one of the great advantageous to our business as some of the customers prefer to buy products physically rather than through online platform. The Sambal Project will commence operations on April 1, 2022. In addition, The Sambal Project obtaining working capital loan from Malayan Banking Berhad for RM 50,000 as start-up funds for inventory, marketing, and operating expenses. Other than that, anticipated finance for the capital was RM20,975.00, where every member will be investing RM4195.00 to get enough budget for producing a product. These funds will be allocated wisely in each asset and inventories as planned. In conclusion, The Sambal Project aims to provide the highest quality sambal by constantly enhancing the flavour and producing new varieties of sambal to bring satisfaction and worth the customer’s money. With our partnership, we hope to bring our business to a nest stage whereby once the business blooms a lucrative profit, we are planning to expand our business by opening franchises throughout Malaysia and also expand our target range like restaurants. This will open an opportunity to bring the company more profit and popularity of the product brand.


Item Type: Entrepreneurship Project
Email / ID Num.
Azmi, Nur Adreanna
Roslan, Amirul Adli
Yusof, Mohamad Ikhmal Haiqal
Mohd Jefri, Nurul Raihanah
Rosli, Nur Hazirah
Email / ID Num.
Mazlan, Nurul Farhana
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
T Technology > TX Home economics > Cooking, Malay
Divisions: Universiti Teknologi MARA, Johor > Pasir Gudang Campus > Faculty of Business and Management
Keywords: Business plan, Sambal
Date: 2022
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