Mai Cafe / Muhammad Shamil Haziq Salimen ...[et al.]

Salimen, Muhammad Shamil Haziq and Anuar, Muhammad Ikhwan and Isnin, Muhammad Faiszam and Kamaruzaman, Abdullah Fayyadh and Amir Azlan, Amirul Abid (2022) Mai Cafe / Muhammad Shamil Haziq Salimen ...[et al.]. [Entrepreneurship Project] (Unpublished)

Abstract

Our business is named Mai Cafe. Mai Cafe serves beverages such as coffees and teas. We also served mouth-watering baked goods and snacks. The location of Johor Bahru illustrates that most of our customers are middle class people who always consume the goods at a reasonable price. The workers and students who work and study there are our major objective, as our cafe is very close to some institutions and the workplace. Other than that, there are a few shopping complexes nearer. We are the only café around the area that is the big attraction to our customers, and our shop is unique. With a reasonable price our marketing strategy concentrates more on the quality. By using social media we also promote more over our business and placed a very huge billboard at our cafe. We hope that many people there will know our cafe by doing this. We want our cafe popular, because it has its own specialty and it's got some space for our Instagram, Facebook and other applications to capture shots.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Salimen, Muhammad Shamil Haziq
2019242856
Anuar, Muhammad Ikhwan
2019239536
Isnin, Muhammad Faiszam
2019202438
Kamaruzaman, Abdullah Fayyadh
2019411076
Amir Azlan, Amirul Abid
2019216984
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Mazlan, Nurul Farhana
321611
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
T Technology > TX Home economics > Restaurants, cafeterias, tearooms, etc.
Divisions: Universiti Teknologi MARA, Johor > Pasir Gudang Campus > Faculty of Mechanical Engineering
Keywords: Business plan, Cafe, Snacks, Coffee, Tea
Date: 2022
URI: https://ir.uitm.edu.my/id/eprint/63661
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