Abstract
Our business is named Mai Cafe. Mai Cafe serves beverages such as coffees and teas. We also served mouth-watering baked goods and snacks. The location of Johor Bahru illustrates that most of our customers are middle class people who always consume the goods at a reasonable price. The workers and students who work and study there are our major objective, as our cafe is very close to some institutions and the workplace. Other than that, there are a few shopping complexes nearer. We are the only café around the area that is the big attraction to our customers, and our shop is unique. With a reasonable price our marketing strategy concentrates more on the quality. By using social media we also promote more over our business and placed a very huge billboard at our cafe. We hope that many people there will know our cafe by doing this. We want our cafe popular, because it has its own specialty and it's got some space for our Instagram, Facebook and other applications to capture shots.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Salimen, Muhammad Shamil Haziq 2019242856 Anuar, Muhammad Ikhwan 2019239536 Isnin, Muhammad Faiszam 2019202438 Kamaruzaman, Abdullah Fayyadh 2019411076 Amir Azlan, Amirul Abid 2019216984 |
Contributors: | Contribution Name Email / ID Num. Advisor Mazlan, Nurul Farhana 321611 |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning T Technology > TX Home economics > Restaurants, cafeterias, tearooms, etc. |
Divisions: | Universiti Teknologi MARA, Johor > Pasir Gudang Campus > Faculty of Mechanical Engineering |
Keywords: | Business plan, Cafe, Snacks, Coffee, Tea |
Date: | 2022 |
URI: | https://ir.uitm.edu.my/id/eprint/63661 |
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