Abstract
This business was started by four smart persons where the business is directed by a General Manager, who is assisted by an Administration Manager, an Operational Manager, and a Financial Manager. The General Manager and Operational Manager both contributed RM 20,000 as capital, while the Operational Manager and Financial Manager each contributed RM 10,000, bringing the capital total to a substantial RM 60,000. After some consideration, the four of us agreed on the name Tiny Delight for our business. Our company is categorized as a food and beverage vendor where we serve doughnuts, hot and cold beverages. Our company's purpose is to make high-quality doughnuts and beverages. Doughnuts are the type of food that people order to go since they are convenient and quick to eat. Nowadays, people's lives are consumed by never-ending work, and they are constantly rushing from one location to another. Everyone would love to wash down the delightful doughnut with a refreshing beverage. That is why we have included beverages on our menu. Not only did we select products that will fill and comfort our consumers' stomachs, but we are also pretty sure that our products are manufactured of high-quality materials. We would be horrified if we discovered that our customers experienced stomach aches or food poisoning. Furthermore, this could harm our company's reputation because customers may no longer want to buy our products. We pay attention to what our customers want and need. We also make seasonal items. For example, for Christmas, we make gingerbread man-shaped doughnuts with adorable icing and buttons, pumpkin spice latte for Halloween, 'Ketupat'-like doughnuts for Eid Fitri, and many more. These products are available to become very popular among our customers. Our cafe is also can become a tourist attraction because it features aesthetic elements that are quite trendy right now. Sitting at our cafe is relaxing and comfortable for our customers. Some of them come to complete their work while enjoying our beverage and doughnuts. they are also enjoy snapping photographs at our cafe. They have helped us increase the number of clients by taking pictures and sharing the locations of our cafe.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Samikon, Muhammad Aiman Hafiz 2019203892 Hassanuddin, Muhamad Azraei Asyman 2019263992 Zulkifli, Nur Arfa 2019277634 Baharin, Nur Mayamin 2019441266 |
Contributors: | Contribution Name Email / ID Num. Advisor Mazlan, Nurul Farhana 321611 |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning T Technology > TX Home economics > Cooking > Baking. Confectionery |
Divisions: | Universiti Teknologi MARA, Johor > Pasir Gudang Campus > Faculty of Chemical Engineering |
Keywords: | Business plan, Doughnuts, Cafe |
Date: | 2022 |
URI: | https://ir.uitm.edu.my/id/eprint/63507 |
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