Abstract
Our business is named Kopi Duniawi. Kopi Duniawi serves beverages such as coffees and teas. We also served mouth-watering baked goods and snacks. The location of UiTM Pasir Gudang illustrates that most of our customers are student and staff who always consume the goods at a reasonable price. The workers and students who work and study there are our major objective, as our cafe is very close to some institutions and the workplace. Other than that, there are a few shopping complexes nearer. We are the only café around the area that is the big attraction to our customers, and our shop is unique. With a reasonable price our marketing strategy concentrates more on the quality. By using social media, we also promote more over our business and placed a very huge billboard at our cafe. We hope that many people there will know our cafe by doing this. We want our cafe become attraction, because it has its own signature and it's got some space for our Instagram, Facebook and other applications to capture shots
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Johari, Muhammad Khusairi 2019236074 Zolkiple, Muhammad Nur Afiq 2019298302 Mohd Yusof, Muhammad Iman Irfan 2019228198 Johan, Sarizan 2019438804 Johari, Faiz Haikal 2019428082 |
Contributors: | Contribution Name Email / ID Num. Advisor Mazlan, Nurul Farhana 321611 |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning T Technology > TX Home economics > Nutrition. Foods and food supply > Beverages > Tea, coffee, cocoa, etc. |
Divisions: | Universiti Teknologi MARA, Johor > Pasir Gudang Campus > Faculty of Mechanical Engineering |
Keywords: | Business plan, Cafe, Coffee, Tea |
Date: | 2022 |
URI: | https://ir.uitm.edu.my/id/eprint/63411 |
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