Abstract
g4rment is one of the companies that produces and sells plus size clothing. The mission of our company is “With the highest standards in design, manufacturing, quality, customer service, branding, and innovation, we strive to be a global leader in the fashion and retail business”. The reason for our mission given is because our business is run by seven people experts that will introduce the new fashions that are trending nowadays especially for plus size. Our business also runs online and face-to-face services. Nowadays, consumers like to have many options to simplify their affairs. For online, we use social media platforms such as Instagram. Our choice to use social media as marketing because it is so widespread and easy to promote to everyone. While face to face, we have prepared and opened a store to sell our products. The opening of the store is to give an opportunity to our customers who want to buy clothes and want to touch for themselves the texture of the clothing products we produce. g4rment started operating on 1st January 2022 and our store is located at 23-B, 2nd Floor, Setia City Mall, Alam Nusantara, 40170 Shah Alam, Selangor. The reason we chose to be here is because we are confident and believe we will get a response from consumer because this place is also a strategic place. In addition, we chose the state of Selangor because Selangor is Malaysia’s most populous state compared to other places. To conclude, a business plan is a way to get used to the business. Doing business effectively will get good results in the future. We will focus our business on consumers who match the clothes you sell. Next, we also have our strategy to achieve vision, mission and objective of this business
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Razaki, Nadia UNSPECIFIED Adnan, Nurfarah Ain UNSPECIFIED Rashidin, Nurin Irdina UNSPECIFIED Mohd Izzarrudin, Fatimah UNSPECIFIED Mohd Rizal, Fatin Nabilah UNSPECIFIED Mohd Yusof, Nurul Aisyah UNSPECIFIED Mohamad Idris, Nurul Aisyah UNSPECIFIED |
Contributors: | Contribution Name Email / ID Num. Thesis advisor Ali, Dr. Asiah UNSPECIFIED |
Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Business education H Social Sciences > HF Commerce > Business > General works, treatises, and textbooks H Social Sciences > HF Commerce > Business communication. Including business report writing, business correspondence |
Divisions: | Universiti Teknologi MARA, Negeri Sembilan > Kuala Pilah Campus > Faculty of Applied Sciences |
Keywords: | Producing, selling plus size, Garment, ENT300 |
Date: | 2021 |
URI: | https://ir.uitm.edu.my/id/eprint/62405 |
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