Abstract
HSS Muslimah was owned by Cik Siti. She established this business since 2016. HSS Muslimah produced handsocks that come with various designs and colours. We have decided to become a dropshipper of HSS Mulimah because we want all Muslimah slowly covering their aurat. Surely the side income from the profit of this business is one of the reasons too but we also want to learn and gain experience on how to operate a business.
The platform that we have been used to promote this business is Facebook. This platform can attract more customers and give them more information about our business and products as well as we can earn more sales. In terms of communicating with customers, we use Facebook Messenger and WhatsApp. They can just click the link that we have provided and we will serve them. Moreover, social media platforms are important since they allow us to effortlessly engage with our customers and receive feedback comments about our products. HSS Muslimah uses hard sell and soft sell copywriting techniques in order to encourage customers to purchase our products. We also provide all of the details about the products in our posting so that the customers can get enough information before they purchase. Lastly, our target audience is women whether they are Muslim or Non-Muslim.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Zulkefli, Qisthina Shuhada 2021393803 Amuary, Nurul Izzah 2021125819 |
Contributors: | Contribution Name Email / ID Num. Advisor Omar, Siti Nazirah 255279 |
Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing H Social Sciences > HM Sociology > Groups and organizations > Social groups. Group dynamics > Social networks > Online social networks H Social Sciences > HM Sociology > Groups and organizations > Social groups. Group dynamics > Social networks > Online social networks > Particular networks, A-Z > Facebook |
Divisions: | Universiti Teknologi MARA, Melaka > Alor Gajah Campus > Faculty of Accountancy |
Keywords: | Principles of Entrepreneurship (ENT530): Social media portfolio; Handsocks; Facebook |
Date: | 2022 |
URI: | https://ir.uitm.edu.my/id/eprint/62391 |
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