Sambal Dsmu by Reesya / Nik Shaheera Azfareeda Nik Shamlan and Shahirah Syasya Fitriah Mohd Sharif

Sambal DSMU by ReeSya is a food-based business that was founded in 2021. The name ReeSya is a combination of two founders, namely Nik Shaheera Azfareeda (Ree) and Shahirah Syasya Fitriah (Sya). We chose to sell sambal because it is a popular side dish among Malaysians. After all, this instant sambal will undoubtedly make our lives much easier. Sambal DSMU by ReeSya is a dropship under the Sambal DSMU brand (or its extended name Delicious Sambal Mak Uda), which sells Mak Uda's own homemade sambal in a variety of flavours. This sambal is suitable for people of all ages, young and old, male and female. People who love to eat sambal and also people who have a busy daily schedule are our primary target market. We make every effort to be the greatest instant sambal supplier possible by ensuring that our sambal is sold at a fair price while retaining high quality. We understand that not everyone in Malaysia can eat spicy food, so we offer a unique sambal called Sambal Penyet for those who don't enjoy spicy food. Overall, there are eight kinds of flavours that can be found through Sambal DSMU by ReeSya. We choose to grow the company solely through Facebook page, as we believe we can reach a larger audience through it. Facebook is one of the most popular social media sites and may also be suitable for sellers to sell their products. This platform may assist sellers in better communicating with their consumers as well as interacting with prospects through soft sales, hard sales, and teasers. We created a marketing campaign using this platform by delivering ten teasers, 20 posts for soft sales, and 20 posts for hard sales. We ensure that every caption on the post is met by AIDCA and TISCTA elements. We also tried to develop our own designs using tools like Canva. We also provide a schedule to ensure that the posting goes off without a hitch