Abstract
MyBeskuki is a premium cookie that using a premium butter for every cookie that are made. Three types of cookies flavour have been produced for this business which are cornflakes, almond, and cranberry raisin. It comes in tasty various flavour. Other than that, the price is also affordable for each flavour, which is only RM 22.50 for one box. The targeted audience is all ages. It is because the cookies are suitable to eat for every occasion. This cookie is kids favourite since it is made from pure butter which it prevents customer from having queasy feeling.
To increase clients' interest in the product, MyBeskuki constantly makes a free postage and discount offer. Following that, the platform for this online business is Facebook and WhatsApp, which were picked because the majority of the targeted customers use these online platforms. As a result, it is easier to attract online customers and increase sales at the same time. Therefore, by building this brand "MyBeskuki," I believe it can be further developed as the business continues to grow day by day due to the satisfaction of MyBeskuki's consumers' tastes.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Shoppri, Muhammad Akmal 2020123371 |
Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing T Technology > TX Home economics > Cooking > Baking. Confectionery > Cookies |
Divisions: | Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management |
Keywords: | MyBeskuki, facebook, sales, cookies |
Date: | 2021 |
URI: | https://ir.uitm.edu.my/id/eprint/61771 |
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