Roshayati Catering: case study: company analysis / Haziq Helmi Habibilah … [et al.]

Roshayati Catering is a sole proprietorship business that has been in the industry for almost 21 years. Their clients include many parties like government departments, non-governmental organizations, schools, and others. They have been involved in foodservice and managing a school canteen. The business also provides catering for special occasions such as school functions, events, weddings, and others. They can serve up to 3000 guests at any given time which includes indoor or outdoor events. The context of this written report on the case study will contain the company’s background information, organizational structure, types of services provided, all the business strategies like marketing and operating strategy, and also the financial achievements of the business. Next, there will be a business model canvas also known as BMC which consists of the value propositions, the key resources, key activities, key partners, the channels, the customer relationship, customer segments, cost structure, and revenue structure. BMC is showing the management’s strategy to get a profitable business and lessen the cost. Along with that, it is found that the business has some problems which need to be improvised. There is high competition, a lack of employees, and a scarcity of orders. Fortunately, these problems have their own solution. As for the high competition problem, it is suggested the company needs to set their product’s price using the competitive pricing method so that their services are competitive enough to be in the market. Other than that, the company also should train their existing staff to lessen the costs and save time. Furthermore, Roshayati Catering needs to step up its marketing strategies in order to solve the scarcity of orders. There are many things that can be done in making the business catch the people’s eyes to increase the business profits. However, as we know, the training cost and the marketing costs may require a lot of money and are time-consuming. Below the report, there are some appendices showing the picture of the owner of the business, the business card, the product and service they provided, some pictures from the interview session and many other things related to the business.