Abstract
Teh Ais Derhaka was the first business franchise that started on 19th October 2017 that was run by a couple in Masai, Johor. On 7th September 2020 they started to create their own brand rather than being an agent for so long. The name of their brand is ‘The Caffeine’s’ which means an individual’s addiction when consuming caffeine in the daily schedule. The Caffeine’s focus on doing business on a business site which is in Masai, Johor and they also sell through delivery during movement control order (MCO). Among the products that they sold, they offered Ice Milk Tea, Ice chocolate, Matcha Green Tea, and Mango Juice to their customers. The pricing is also affordable for the customers and the customers also will get free drinks if they buy more than 3 drinks at the same time. Looking at their menu and pricing, they are certainly successful in providing the most affordable price in Masai, Johor. They also offered the customer a small cup and big cup for their drinks. The price of the small cup is RM3 per cup and RM5 per cup for the big cup. The Caffeine’s is a must visit stall when you are thirsty.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Ali, Aina Maisarah 2020825216 Abdul Aziz, Alya Farhana 2020899676 Azhari, Mohamad Afifur Rifqi 2020899666 Zulhisham, Mohammad Ikhmal Alif 2020465666 Mohd Khairul Din, Nur Iylia 2020465294 |
Contributors: | Contribution Name Email / ID Num. Advisor Mohd Nordin, Noorain 324508 |
Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HD Industries. Land use. Labor > Business analysts T Technology > TX Home economics > Nutrition. Foods and food supply > Beverages T Technology > TX Home economics > Nutrition. Foods and food supply > Beverages > Tea, coffee, cocoa, etc. |
Divisions: | Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management |
Keywords: | Pinciples of entrepreneurship (ENT530); Case study; Company analysis; Franchise business |
Date: | 2022 |
URI: | https://ir.uitm.edu.my/id/eprint/61703 |
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