Pizza Sungai Klang: case study: company analysis / Nur Fadzliana Ahmad … [et al.]

Pizza is a popular dish all around the world. The attraction of pizza is that you can add anything to it and enjoy it at anytime and anywhere. Pizza Sg Klang is small business that offers a variety of homemade pizza. For instance, pizza chicken pepperoni, pizza beef pepperoni, pizza chicken BBQ, pizza tuna sensation and pizza chicken tikka. The stall is located nearby Sungai Klang. Due to that, the owner come up with the idea to name his business “Pizza Sg Klang”. The owner of this micro business is Syed Akmal Ariff bin Mohd Said. He is graduated from culinary arts and love to bake so he takes these opportunities by selling pizza. The uniqueness of this pizza is when the owner decides to bake his homemade pizza using wood fire. Apart from that, Pizza Sg Klang taste different from other competitors. In addition, due to Covid-19 pandemic in Malaysia the owner decided to do delivery and self-pickup service only. This is because the owner takes seriously about this current situation and prevent Covid-19 case at his premise. Moreover, during this digital era, owner of Pizza Sg Klang connect with customer just one click by using social media like Facebook, Instagram and WhatsApp. This method makes the business run smoothly in order to collect orders, get new customer and get feedback about their pizza. Due to that, they will have a strong and can maintain the relationship between buyers and seller. Finally, apart from selling pizza this small business also come up with brilliant idea to increase their revenue by selling kuih muih to their customer and the target market of this company is pizza lover, kids and communities that are living at the residential area.