Essential attributes for wooden furniture products: A case study on Sarawak State Government Departments and Agencies employees in Petra Jaya / Lydiawati Fadzil Kadir

Fadzil Kadir, Lydiawati (2007) Essential attributes for wooden furniture products: A case study on Sarawak State Government Departments and Agencies employees in Petra Jaya / Lydiawati Fadzil Kadir. [Student Project] (Unpublished)

Abstract

The global furniture industry is becoming more competitive each day due to the borderless world created by globalization. As the result, the needs of global
consumer market are becoming more standardized and similar in nature hence creating bigger market opportunities for the furniture businesses. In order to capture the international market and increase their market share in wooden furniture sector, Sarawak manufacturers should take advantage of these similar needs of global consumers by making their presence stronger in both the local and international markets. One way to achieve this is by inducing stronger demand for their products among the locals through enhanced furniture product offerings. As the attraction of a product lies in its attributes, this study therefore attempted at identifying the essential attributes that influenced consumers' decision when making the purchase for wooden furniture products.

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Item Type: Student Project
Creators:
Creators
Email / ID Num.
Fadzil Kadir, Lydiawati
2003603043
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > Manufacturing industries
H Social Sciences > HD Industries. Land use. Labor > Manufacturing industries > Furniture industry and trade
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme: BACHELOR OF BUSINESS ADMINISTRATION (HONOURS) (MARKETING)
Keywords: furniture,wooden,Sarawak State Government
Date: May 2007
URI: https://ir.uitm.edu.my/id/eprint/61396
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