Essential attributes for wooden furniture products: A case study on Sarawak State Government Departments and Agencies employees in Petra Jaya / Lydiawati Fadzil Kadir

The global furniture industry is becoming more competitive each day due to the borderless world created by globalization. As the result, the needs of global
consumer market are becoming more standardized and similar in nature hence creating bigger market opportunities for the furniture businesses. In order to capture the international market and increase their market share in wooden furniture sector, Sarawak manufacturers should take advantage of these similar needs of global consumers by making their presence stronger in both the local and international markets. One way to achieve this is by inducing stronger demand for their products among the locals through enhanced furniture product offerings. As the attraction of a product lies in its attributes, this study therefore attempted at identifying the essential attributes that influenced consumers' decision when making the purchase for wooden furniture products.