Click2eat / Nur Atira Jamaludin ... [et al.]

Click2eat is a local food delivery platform in Malaysia. Click2eat food delivery service will deliver your favourite local and international meals in front of your door steps. Click2eat was established in 2016 for the purpose to help the people living the busy life in the city to be able to enjoy delicious foods and company anytime and anywhere they want. Chief Executive Officer, Nurul Izzah with the help of our five friends have succeeded in makingClick2 eat as the most successful meal delivery platform as Click2eat are always one step ahead from our competitors especially in marketing, promotion and service. We provide high-quality and userfriendly website and application that is well loved by the Malaysian.
In Malaysia, we found out that other food delivery services have problems and flaws that we could fix and overcome. For example, other food delivery services only provide their services at limited shops and limited times. They also didn’t provide a real-life food picture of the food as well as only covers certain areas in certain market segmentation only. We have observed and take the necessary steps in overcoming these problems by providing food delivery service that operated for 24 hours and cover all Malaysia regardless whether it is in rural or city area. We also cover all market segmentation which includes students that are in need which are in accordance to our purpose as to help people in needs.
Nowadays, the use of online purchases helped to give opportunity for Click2eat to growth as people are restricted to dining outside due to the lockdown. Click2eat also have many benefits in these business fields as we have improved the shortcomings of our competitors and these will lead us earn higher profits. Therefore, with these profits we are able to provide top notch services for our customers. Furthermore, since establishing Clikc2eat we also provide job opportunities such as provide job opportunities to our food delivery riders. These opportunities are not only benefited to Click2eat but also to the society.
Other than that, we have made an observation by making SWOT analysis comparing the two of our main competitors which are Dahmakan and FoodPanda. By this observation we found out that we have our own strength, weaknesses, opportunities as well as the threats that could affect our company. By doing this SWOT analysis we are able to perform better by focusing on our strength and opportunity and reducing our weaknesses and threats.
In sum, we have analysed our business which is Click2eat using Business Model Canvas (BMC) by focusing on our key partners, key activities, customers relationship, customers segments, key resources, channels, cost structures and revenue sources. These Business Model Canvas helped us in running our business smoothly and effectively.