Shalicious Empire Sdn Bhd / Nurdini Amirah Ab Ghani

Ab Ghani, Nurdini Amirah (2021) Shalicious Empire Sdn Bhd / Nurdini Amirah Ab Ghani. [Entrepreneurship Project] (Submitted)


In this case study, I have chosen a very dedicated and humble entrepreneur in Malaysia which is Sha Hassan. She was born on 1 June 1996 in Kota Bharu, Kelantan, Malaysia. She is a young entrepreneur and a founder of a well-known brand in Malaysia which is Shalicious Empire Sdn Bhd that sells supplements and cosmetics. Before she started her own business brand, Shalicious, she really has interested in business since she was in high school as she had sold so many things such as dress, blouse, hijab and many more.
Sha Hassan started her own business at a very young age from scratch with zero knowledge about how business industry works but putting that aside she go through that to follow her dream. . The struggles that she had gone through in the beginning of the business really teach her the meaning of patience. The business start to operate in 2015 with only 600 box of supplement known as Beauty Secret for starting at that time through online platform.
The passion in business in her own self really put her where she is now. She is really a dedicated and patience entrepreneur because of their struggles in the early of their business, their business is one of a successful business in Malaysia and still sustain for 6 years now. Many people have recognized and realized their products existence as they are produced high quality products. So many people now prefer a high quality products as they want to consume it for a long time so Shalicious is their 1st choice now.


Item Type: Entrepreneurship Project
Email / ID Num.
Ab Ghani, Nurdini Amirah
Email / ID Num.
Ramli, Nur Haslina
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
T Technology > TX Home economics > Food service
T Technology > TX Home economics > Restaurants, cafeterias, tearooms, etc.
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Business and Management
Keywords: Sha Hassan, Shalicious Empire Sdn Bhd, entrepreneur, supplements and cosmetics
Date: 14 November 2021
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