Ninja Burger / Alia Syafika Mahazer

Mahazer, Alia Syafika (2021) Ninja Burger / Alia Syafika Mahazer. [Entrepreneurship Project] (Submitted)


This case study was created as part of the Fundamentals of Entrepreneurship course (ENT300). I chose Ninja Burger Pasir Mas in this case study assignment. Nuriziani Faizol, as a young entrepreneur at Pasir Mas, Kelantan. She is the CEO/Owner of Ninja Burger Malaysia and Zulfadli Zahar is the manager. The film begins with an introduction to Nuriziani Faizol as an entrepreneur and how she started her company at the age of 30.
Nuriziani Faizol has decided to enter the business sector and become a young entrepreneur in Malaysia. It also explains how she went from humble beginnings to become a young entrepreneur capable of launching a company and opening a store. She was constantly there to promote her company at every occasion. The report goes on to explain about entrepreneur competencies. She wants to meet the demands of her customers and make sure they are happy with the things she offers and gives. There are some images at the end of the report that highlight Nuriziani's business accomplishments as well as shots taken during our interview session. In this case study, Nuriziani emphasised the importance of believing in one's own process in order to attain the corporate entity's goals.
So, at the end of this study, I was able to learn and collect more knowledge about the management of Food Business. I am also able to understand the strategy they use to grow their company to become one of Malaysia's most well-known burger shop at Pasir Mas. Besides that, I have learned about Personal Entrepreneur Competencies (PECs) that have in their entrepreneur until its able to become a successful entrepreneur in Malaysia.


Item Type: Entrepreneurship Project
Email / ID Num.
Mahazer, Alia Syafika
Email / ID Num.
Ramli, Nur Haslina
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
T Technology > TX Home economics > Food service
T Technology > TX Home economics > Restaurants, cafeterias, tearooms, etc.
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Administrative Science and Policy Studies
Keywords: Ninja Burger, entrepreneur, Food Business, businesswoman,
Date: 14 November 2021
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