SexySteps / Alisha Abdullah

Abdullah, Alisha (2021) SexySteps / Alisha Abdullah. [Entrepreneurship Project] (Submitted)

Abstract

The purpose of this case study is to conduct research on a Malaysian entrepreneur. SexySteps' founder, Arisya Nur Ezreen Binti Arifinan. I did some research on the company and was able to learn about SexySteps' history. SexySteps is a Malaysian e-commerce platform established in Kelantan. The background of the entrepreneur profile, Arisya Nur Ezreen, will be provided in my case study, followed by SexySteps' profile. The following section will detail how she opened SexySteps on her own. Arisya Nur Ezreen sells only women's shoes under her own brand. Furthermore, the Entrepreneur Competencies should refer to a set of qualities that successful entrepreneurs should possess in order to effectively fulfil entrepreneurial activities, as shown on Arisya Nur Ezreen. The reason I chose Arisya Nur Ezreen is that, despite her adolescence, she is one of the successful Malaysian entrepreneurs.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Abdullah, Alisha
2019684912
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Ramli, Nur Haslina
UNSPECIFIED
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Business > Success in business
H Social Sciences > HF Commerce > Consumer satisfaction
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Business and Management
Keywords: SexySteps, entrepreneur, Women Shoes, manufactures and creates
Date: 14 November 2021
URI: https://ir.uitm.edu.my/id/eprint/61131
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