Apple Inc. / Muhammad Ilmi Awang Kechik

Apple Inc is one of the most iconic companies of the recent decade. Apple has not only been developing and selling great products. More importantly the company has been building an incredible platform and an ecosystem for its loyal users within which it could further sell apps and services. The company is not immune to general market trends and some of the product sales are slowing down either due to markets maturing such as smartphones or due to a general industry decline such as music players and computers. Apple has a formidable competition within well established and well financed companies such as Alphabet, Samsung, Amazon, HP as well as newcomers from China like Huawei and Xiaomi. Despite strong competition the company managed to grow and thrive within its industries and enjoys one of the best balance sheets and financial metrics among its peers. One of the focused products is IPhone 11. The iPhone 11 is a smartphone designed, developed, and marketed by Apple Inc. It is the 13th generation, lower-priced iPhone, succeeding the iPhone XR. It was unveiled on September 10, 2019, alongside the higher-end iPhone 11 Pro flagship at the Steve Jobs Theater in Apple Park, Cupertino, by Apple CEO Tim Cook. However, there are several drawback of the iphone 11 such as small battery capacity and there is no 3.5mm audio jack. Therefore, some improvement are taken into consideration by doing this analysis such as upgrade the battery capacity that can prolonged the battery life and add the 3.5mm audio jack for more user’s satisfaction.