Million Bake House: case study: company analysis / Nur Azuasyuhada Hasan Basri … [et al.]

Million Bake House is a small shop that supplies and sells cake and bread ingredients. The business is owned by Encik Rosli Bin Abas. The business was established on 1 November 2014 and the company was located in Johor Bahru. Overall the business sale focused on ingredients such as whipping cream, flour, cheese, butter, and other basic ingredients for bread and cake. In addition, this shop offers other services such as road tax renewal. Furthermore, they provide their customers the option of ordering through a delivery system that hand-delivers to its customers due to customers who are unable to go out to the shop on their own. The part of the uniqueness that attracts the attention of its customers because the shop owner is a Malay compared with other nearest competitors who are mostly Chinese. It benefits the surrounding community which is mostly Malay. Although this business has social media such as the official website and Facebook, it is not used as much as possible. Therefore, the great opportunity in line with this age of technology should be used preferably by regularly doing promotions on social media. The target market consists of families and bakers can be further extended to other groups such as children. It is run by Mr. Rosli and assisted by his wife in the management of the shop as well as the employees involved in the rented building. In addition to offering low prices along with quality products, payment systems that are in line with the age of technology such as cashless payments also facilitate customers. The support of Malay small traders is also applied because it is the only shop with Malay owners if compared to the surrounding Chinese competitors. Relationships between customers should also be a priority to give appreciation to those who trust the products and services offered by giving them special discounts. Social media platforms are used as a place to market their products in addition to getting users from word of mouth consistently. The costs involved are either fixed or variable such as store rent, transportation costs, utilities and working capital. Costs vary depending on the festive season due to high demand. Therefore, the entire sales revenue is from the business itself and can be further expanded if it diversifies services and sells products throughout Malaysia.