Tourist satisfaction regarding upon the shopping malls attributes in Melaka City / Mohamad Izul Ismail, Muhamad Afiq Irfan Abdul Rahman and Siti Nur Azhana Hassan

Tourism is an emerging economic sector for Malaysia has targeted to capture a place within the top 10 countries in the world in terms of international tourist arrivals through various development plans and shopping tourism is one of it. Shopping is a popular tourist activity. While a person might not travel for the purpose of shopping, many tourists shop while traveling. The objective of this research is to investigate which attributes of shopping malls can give satisfaction and attract tourist to visit. Second objectives is to examine the relationship between shopping attributes and customer shopping satisfaction in Melaka’s shopping malls. Shopping satisfaction is overall evaluation that is based on the total purchase consumption and experience. In general, satisfaction has been conceptualized in terms of whether the product/service meets consumer needs and expectations. In this research, the attributes that were taken into measurement of customers’ satisfaction are facilities convenience, service convenience, shopping convenience, neat/ spacious area, price competitive and fashion goods. The result of this study indicates there is positive relationship between the attributes and customers satisfaction. The most attributes that influence customers’ satisfaction is facilities convenience. Facilities convenience of the shopping mall gives high value on customers satisfaction. Lastly, further research should be enhance to improve the shopping tourism in Melaka.