Marketing leadership skill program at private sectors in Kuala Terengganu / Hisham Nazri Alias

This research attempts to study a market scenario of leadership skills program for private sector in Kuala Terengganu area. First, is there evidence of a particular leadership skills being favoured or practiced by managers or head of department? Does the skills related in affecting to the overall company organization and what type of leadership skills program should me marketed to these organization? This research could help provide some of the knowledge and skills that managers in Kuala Terengganu area need to acquire in order to seek compliance from subordinates or employees. More importantly it warrant greater practical value to the process of selecting good leadership program should be implemented that would be more objective and effective. At the same time, this study could also provide individual managers with an idea for choosing self-development training.
The research used 3 sections questionnaires covering leadership skills element of Interpersonal skills, Self-Management, Leadership ability and Problem Solving. 50 questionnaires were distributed with 68% response. Frequency method, Cross Tabulation and Chi-Square methods were carried out to test the hypothesis. Result shown, there is a significant impact between variables (Interpersonal skills, Self-management, Leadership ability, Problem solving) for an effective leadership skills in influencing employees performance. Thus the alternate hypothesis could be accepted. For null hypothesis, that no significant needs for an effective leadership skills in influencing employee performance cannot be substantiated. Hence, the null hypothesis is rejected.