Eng’s Popcorn / Muhammad Hazriq Fikri Razak

Razak, Muhammad Hazriq Fikri (2021) Eng’s Popcorn / Muhammad Hazriq Fikri Razak. [Entrepreneurship Project] (Unpublished)

Abstract

Mission.
To penetrate overseas markets and become the leading snack company in southeast Asia that have HALAL Certification.

Company background.
Eng's Popcorn is a local homemade product of a Malaysian brand based in Batu Pahat, Johor. This product was established in 2017 and has been in the market for 4 years. All the ingredients used are from HALAL certified suppliers. In fact, it is a 100% Bumiputra and Muslim product.

Product.
Eng’s Caramel Popcorn. Eng’s Caramel Popcorn is the first product of Eng’s Popcorn Company, it used the ingredient are very premium and only from HALAL certified supplier. These product has 3 size of packaging which is first Newborn for 300g, Biggie for 500g and lastly Refill pack for 1000g. Eng’s Strawberry Popcorn.
Eng’s Strawberry Popcorn is the latest product of Eng’s Popcorn Company, it used the ingredient are very premium and only from HALAL certified supplier and the strawberry is import strawberry. These product has only one packaging size which is 200g.

Metadata

Item Type:	Entrepreneurship Project
Creators:	Creators Email / ID Num. Razak, Muhammad Hazriq Fikri 2021113637
Subjects:	H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing T Technology > TX Home economics > Cooking > Baking. Confectionery > Confectionery
Divisions:	Universiti Teknologi MARA, Selangor > Puncak Perdana Campus > Faculty of Information Management
Keywords:	Eng’s Popcorn, facebook, sales, popcorn
Date:	2021
URI:	https://ir.uitm.edu.my/id/eprint/59996