Munch Munch / Ummi Aliah Abdul Kadir

Abdul Kadir, Ummi Aliah (2021) Munch Munch / Ummi Aliah Abdul Kadir. [Entrepreneurship Project] (Unpublished)


This assignment provides the process of creating a social media portfolio for a business and utilizing Facebook for marketing purposes. The report begins with the introduction to the business and followed by the marketing techniques. The techniques of marketing include teaser, soft sell and hard sell. All the techniques can be found in the report. This assignment outlines the marketing techniques that were needed to be done through the social media portfolio that had been created for a business. The first technique that was being emphasized was on how to make a teaser to attract more customers and create curiosity among targeted customers. The next crucial marketing technique that we need to proceed was soft sell which was a type of advertisement that uses subtle and casual message to build the customer’s trust. The last part highlights on the hard sell technique that is an aggressive strategy in trying to get the customers to buy the product or services that being offered.


Item Type: Entrepreneurship Project
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Abdul Kadir, Ummi Aliah
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
T Technology > TX Home economics > Cooking
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Keywords: Munch Munch, facebook, sales, snacks
Date: 2021
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