Ruzi’s Food Enterprise / Syukrina Che Mat

Regarding to fulfil Fundamental of Entrepreneurship (ENT300) course requirement, I need to
carry out a case study. I am required to write a report based on my study which is a company
or business that I have chosen. During a case study, I need to collect the information about
the owner of the company and details about the company in order to complete for the case
study report. The purpose of this case study is to provide a better understanding for me to
access my chosen business plan. This is done to analyse in detail about a business in order
to manage the business effectively and efficiently in the future. So, I decided to do some
research on a business in food services industry. The business that I had chosen is Ruzi’s
Food Enterprise. By searching the details in the internet and also the interview through phone,
I managed to get some details especially on their background of the business, type of business
model, products and services marketing.