Serunding Habsah Harun / Amir Heiqal Mohd Rusli

Regarding to fulfil Fundamental of Entrepreneurship (ENT 300) course requirement, I need to carry out a case study and pick a business that I want to study. Based on case study, we need to find one company that their sales are not exceed RM 120,000 in a year and also we also need to find a company which is registered with Companies Commission of Malaysia (SSM). Hence, I choose Serunding Habsah Harun which the owner is Puan Habsah binti Harun and decided to make an interview with her as a method for me to get information about her business. Beside that, I also do online search about her business. In this report, the case that I study is about Puan Habsah binti Harun from Kampong Laut, Tumpat, Kelantan. Her business that I study is about serunding. Puan Habsah is very expert in making serunding as she already in the serunding industry since 1996 which is about 24 years. With her expertise, she already have many customers from all around Malaysia as she knew what taste her customers prefer. Serunding is a traditional food from East Coast of Malaysia where people will it with rice. However, due to its deliciousness, it already spread to all over Malaysia. There are many kind if serunding such as serunding ayam, serunding ikan and serunding daging. In this report, I cover the background of Puan Habsah, background of her serunding business, her product and also her strategy and ensuring her product will be remain a favourite product among her customers.