Selection of personal medical and health insurance company by using Fuzzy TOPSIS / Nur Ain Qamarina Zulkifly, Zurina Kasim and Jasmani Bidin

Zulkifly, Nur Ain Qamarina and Kasim, Zurina and Bidin, Jasmani (2019) Selection of personal medical and health insurance company by using Fuzzy TOPSIS / Nur Ain Qamarina Zulkifly, Zurina Kasim and Jasmani Bidin. Jurnal Intelek, 14 (1): 5. pp. 36-46. ISSN 2231-7716

Abstract

There are many types of insurance offered by various number of companies. Medical and health insurance especially, has become a necessity today due to the expensive hospital bills and medical cost. Each company offers various type of packages for the customer to choose from. As a costumer, to make a decision on the selection of the right insurance company based on several criteria is quite challenging. Therefore, this study aims to help the customer in choosing suitable personal medical and health insurance by comparing 4 insurance companies based on 4 criteria. The evaluation from experts on each criterion against each alternative using linguistic variables were collected. The evaluation seem to have uncertainty and subjectivity. Therefore, this research used Fuzzy Techniques for Order Preference by Similarity to Ideal Situation (TOPSIS) method to rank the insurance companies since it is able to deal with the uncertainty and subjectivity of the data. The finding shows that Prudential holds the highest rank, followed by AiA, Great Eastern and Zurich.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Zulkifly, Nur Ain Qamarina
UNSPECIFIED
Kasim, Zurina
zkas@uitm.edu.my
Bidin, Jasmani
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Q Science > QA Mathematics > Fuzzy logic
Divisions: Universiti Teknologi MARA, Perlis > Arau Campus
Journal or Publication Title: Jurnal Intelek
UiTM Journal Collections: UiTM Journal > Jurnal Intelek (JI)
ISSN: 2231-7716
Volume: 14
Number: 1
Page Range: pp. 36-46
Keywords: TOPSIS, criteria, alternatives
Date: June 2019
URI: https://ir.uitm.edu.my/id/eprint/58720
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