The Golden Chicken Fry / Nor Aziera Mashir ... [et al.]

Mashir, Nor Aziera and Zulkiflee, Siti Nurafiqah and Shafahmy, Syahirah Atiqah and Ahmad Affendi, Nur Shahera Wahida and Abdul Sani, Nur Najla Izni and Muhammad, Zaima (2021) The Golden Chicken Fry / Nor Aziera Mashir ... [et al.]. [Entrepreneurship Project] (Unpublished)


The Golden Chicken Fry offers a variety of Chicken Flavour secret ingredients to ensure the customers are highly satisfied. We can easily be described as an innovative company that always tries new ideas and provides customers with new products on our menu and our marketing plan is we want to focus on city area where this can bring and make our Fried Chicken growth faster and well known.
As for the business, we are providing a crunchiness, crispy and delicious chicken. These fried Chicken are the best to eat when it is still hot and the seasoning is well combined with the chicken so it will taste the best. We also provide fried chicken with many new flavours that people would love to give a try. We are using healthy and fresh chicken to produce our Golden Chicken fry.
The target market for our products is broad as we sell it on the online platform too. But the ideal customers for these products are suitable to eat at 3 years and above. Our company is located in the middle of the town of Setia Alam. As we are included delivery service and take away, this will might help working people life easier. We hope that Golden Chicken fry can creates more new innovations that suits the customers preferences.
We believe its high quality, affordable pricing strategy and how we engage communication to customers and we are producing the product. Hence the communication and promotion, we put is the one of vital part on this marketing plan.


Item Type: Entrepreneurship Project
Email / ID Num.
Mashir, Nor Aziera
Zulkiflee, Siti Nurafiqah
Shafahmy, Syahirah Atiqah
Ahmad Affendi, Nur Shahera Wahida
Abdul Sani, Nur Najla Izni
Muhammad, Zaima
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Business
T Technology > TX Home economics > Cooking
T Technology > TX Home economics > Cooking, Malay
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Keywords: The Golden Chicken Fry, business, marketing, chicken fry, food, cooking
Date: 2021
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