Abstract
‘’Homemade Creampuff by Ayah’’ is the name I chose because my own dad made this homemade creampuff, before he retired as a soldier, he had chosen the pastry major to be a job after he retired. At first he only gave the neighbors to taste, but due to the yummy, our neighbors have made a lot of bookings for parties, birthday celebrations and so on. He has sold a variety of pastries, including assorted cakes and breads. However, because of the high demand for creampuff, the name Homemade Creampuff by Dad was successfully created.
The goal of this Homemade Creampuff by Ayah is to entice our customers to pay closer attention to creampuff because we have begun to innovate in terms of diversifying the flavors and colors of cream to make it more appealing and appealing. Employees, school teachers, students, and others are among our target customers. To make things even easier for our customers, we now offer free delivery throughout Port Dickson. So they just stood at the door, waiting for our riders to arrive.
The marketing strategy we use in the Homemade Creampuff By Ayah business is that we only use Facebook to promote the creampuff we sell, and we post pictures and feedback from our customers every time a customer purchases from us. For the time being, we only use Facebook as a marketing platform to attract and retain customers.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Azeman, Nur Amyra 2019208502 |
Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing T Technology > TX Home economics > Cooking > Baking. Confectionery > Desserts, pies, and puddings. Pastry |
Divisions: | Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management |
Keywords: | Homemade Creampuff by Ayah, facebook, sales, creampuff, desserts |
Date: | 2021 |
URI: | https://ir.uitm.edu.my/id/eprint/58019 |
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