Abstract
Yonex company is a Japanese sports equipment manufacturing company. Yonex produces equipment and apparel for tennis, badminton, golf, and running. The company was founded in 1946 by Minoru Yoneyama as a manufacturer of wooden products. Since 1957, starting with badminton racquets, we have been making steady progress as a sporting-goods manufacturer. Through the course of time, we have been growing through a series of challenges to develop products which exceeds consumers’ expectations. This has always been based on a ‟hands-on approach”, keeping close relationships with customers, with our corporate philosophy of “Contributing to the world through innovative technology and the highest quality products”. At this time, the president of the famous company which is Yonex, is President Kusaki Hayashida and Ben Yoneyama as a Chairman in this company. Other than that, there are employees in the company which is 1815 employees around the world (last update may
2020).
Metadata
Item Type: | Entrepreneurship Project |
---|---|
Creators: | Creators Email / ID Num. Wan Nazli, Wan Muhammad Irfan 2019407396 |
Contributors: | Contribution Name Email / ID Num. Advisor Mat Rusok, Nur Hazelen UNSPECIFIED |
Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Business > Success in business H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling |
Divisions: | Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Computer and Mathematical Sciences |
Keywords: | Yonex, Japanese sports equipment and sporting-goods manufacturer |
Date: | 2021 |
URI: | https://ir.uitm.edu.my/id/eprint/57888 |
Download
57888.pdf
Download (352kB)