Yonex / Wan Muhammad Irfan Wan Nazli

Wan Nazli, Wan Muhammad Irfan (2021) Yonex / Wan Muhammad Irfan Wan Nazli. [Entrepreneurship Project] (Submitted)

Abstract

Yonex company is a Japanese sports equipment manufacturing company. Yonex produces equipment and apparel for tennis, badminton, golf, and running. The company was founded in 1946 by Minoru Yoneyama as a manufacturer of wooden products. Since 1957, starting with badminton racquets, we have been making steady progress as a sporting-goods manufacturer. Through the course of time, we have been growing through a series of challenges to develop products which exceeds consumers’ expectations. This has always been based on a ‟hands-on approach”, keeping close relationships with customers, with our corporate philosophy of “Contributing to the world through innovative technology and the highest quality products”. At this time, the president of the famous company which is Yonex, is President Kusaki Hayashida and Ben Yoneyama as a Chairman in this company. Other than that, there are employees in the company which is 1815 employees around the world (last update may
2020).

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Wan Nazli, Wan Muhammad Irfan
2019407396
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Mat Rusok, Nur Hazelen
UNSPECIFIED
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Business > Success in business
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Computer and Mathematical Sciences
Keywords: Yonex, Japanese sports equipment and sporting-goods manufacturer
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/57888
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