Haiscarf / Azlinah Ayob

Ayob, Azlinah (2021) Haiscarf / Azlinah Ayob. [Entrepreneurship Project] (Unpublished)

Abstract

Haiscarf provided product which is scarf for their customers. Haiscarf offering affordable prices with different materials of scarves. Our target customer is women with all range of age because all scarf are suitable for all ages.We also target the women that finding the comfortable and quality scarf with affordable prices. Haiscarf objective is to sell their scarf for all women either she has higher or lower income.
The marketing strategy that is used in Haiscarf is the prices are more cheap than other scarf shop but still have premium quality and also the packaging of scarf are different from others and with one purchased the customer will get free gift. Buy more and you will get more free gift.
Haiscarf are owned by Azlinah Binti Ayob as Chief Executive Officer (CEO) and has two Chief Operation Officer (COO) which is her family member Nurul Husna and Izrul Syafiq and also four workers. Haiscarf use Instragram, Facebook, and Whatsapp as their online platform to attract more customer and generate more sales. They delivered orders by postage and cash on delivery.

Metadata

Item Type:	Entrepreneurship Project
Creators:	Creators Email / ID Num. Ayob, Azlinah 2019253772
Subjects:	G Geography. Anthropology. Recreation > GT Manners and customs > Costume. Dress. Fashion > Materials and articles of clothing. Details and accessories > Headgear. Including hats, hoods, etc. > Scarves H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing T Technology > TT Handicrafts Arts and crafts > Clothing manufacture > Dressmaking and women's tailoring. Fashion
Divisions:	Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Keywords:	Haiscarf, facebook, sales, scarves, women accessories
Date:	2021
URI:	https://ir.uitm.edu.my/id/eprint/57870