Abstract
Population growth dad been steady in Malaysia and the demand for food has also increased. One of the area related to the food industry which we see potential in providing fresh water fish in a fast way. Our company registered as "Keli's Sdn. Bhd". It is because the food is based on Keli and Haruan (Malay word for fresh water fish). As a private company, we see a wide potential to spread out in the future. For the location, we choose Megamal Seberang Perai Tengah as the best place to start and introduce this food. We will start our business as early as January 2001 and after the Hari Raya Puasa and New Year holiday.
We are confident that this business has potential for growth in the future because we are introducing a new concept in this sector. The taste for Keli and Haruan is suitable to the living of most people because it is delicious. For Haruan, this fish is also famous for its medicine value and it sought after in Chinese community.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Badar, Mohd Shahril 98100406 Abd Rahman, Mohd Nizam 98100379 Abd Aziz, Mohd Shuhaimi 98100340 Md Salleh, Mohd Norazman 98100326 Zainal Abidin, Erman 98100173 |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification |
Divisions: | Universiti Teknologi MARA, Kedah > Sg Petani Campus > Faculty of Business and Management |
Keywords: | Keli's Sdn. Bhd., Keli, Haruan, fresh water fish |
Date: | 5 October 2000 |
URI: | https://ir.uitm.edu.my/id/eprint/57702 |
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