YUMMY Fast Food / Basyarah Rakhibi ... [et al.]

Rakhibi, Basyarah and Yaakob, Fathiyah and Mohd Safar, Fauziah and Ismail, Norsuhaila and Mohd Rosli, Norul Afidah (2003) YUMMY Fast Food / Basyarah Rakhibi ... [et al.]. [Entrepreneurship Project] (Submitted)


YUMMY Fast Food restaurant serves a variety of fast dishes to the customers. There are 3 main menus that are burger, hotdog and chicken chop. Besides that we are also have our special menu such as ' Banana Spilt' chicken grill and so on. In addition we also have combine our menu into special meal. We have 4 meals. They are, YUMMY Meal 1. YUMMY Meal 2, YUMMY Meal 3 and YUMMY Meal 4. YUMMY Fast Food restaurant is located at No. 174 , Jln Lagenda 1, 08000 Sungai Petani, Kedah. The target market for our business is mainly to the student, family and road user. We have been identified there are many schools, private college and other public and private institution there. There are also a lot of new housing that has been develop in Lagenda Heights. That will increase the number of our customer. Lastly in this executive summary, we hope that we are able to attract new customers to buy our product which have a quite similar to the other competitors such as KFC and Mc Donald.


Item Type: Entrepreneurship Project
Email / ID Num.
Rakhibi, Basyarah
Yaakob, Fathiyah
Mohd Safar, Fauziah
Ismail, Norsuhaila
Mohd Rosli, Norul Afidah
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
Divisions: Universiti Teknologi MARA, Kedah > Sg Petani Campus > Faculty of Administrative Science and Policy Studies
Keywords: fast food restaurant, YUMMY Fast Food, famous competitors
Date: 27 September 2003
URI: https://ir.uitm.edu.my/id/eprint/57245
Edit Item
Edit Item


[thumbnail of 57245.pdf] Text

Download (397kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number




Statistic details