NIMS Crispy Choco Tub / Amalin Aliesya Mohd Azmi

Mohd Azmi, Amalin Aliesya (2021) NIMS Crispy Choco Tub / Amalin Aliesya Mohd Azmi. [Entrepreneurship Project] (Submitted)


NIMS Crispy Choco Tub by Adeliciousz company can make renewable energy a dependable option our customers. The company was founded by Tengku Norhanim Tengku Othman since October 2014. The company was started from a small business such as choco jar and now upgrade to choco tub. Crispy Choco Jar well-known businesses in Malaysia have been entered the global market such as Thailand, Brunei and Singapore. The Business Model Canvas is a strategic management an entrepreneurial tool. It allows you to describe, design challenge, invent and pivot your business model. Partners are the relationships that you have with other business, governmental or non-consumer entities that help your business model work.

NIMS ADELICIOUS SDN BHD company being recognized by everyone who in love with the chocolate. This is because NIMS Crispy Choco Tub giving a good quality chocolate. The strength of NIMS Crispy Choco Tub is marketing because the founder provides all the promotion poster, video and marketing online class. The promotion with advertising platforms such as Facebook, Instagram, Twitter and Blog to promote their business best visual content. Besides that, good reputation and variety of choices is one of the strengths for the NIMS Crispy Choco Tub in the business. When it comes to strength there must be a weakness behind it. The weakness of NIMS Crispy Choco Tub is the category of food-snack, it’s not the main food for people to eat chocolate for every single day. Meanwhile, the population suffers from diabetes, cholesterol disorder is the one of weakness in this business. The target market only for youngster. NIMS Crispy Choco Tub also lack of physical store.


Item Type: Entrepreneurship Project
Email / ID Num.
Mohd Azmi, Amalin Aliesya
Email / ID Num.
Mat Rusok, Nur Hazelen
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
T Technology > TX Home economics > Cooking > Baking. Confectionery
T Technology > TX Home economics > Food service
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Computer and Mathematical Sciences
Keywords: NIMS Crispy Choco Tub, choco tub, chocolate and food-snack
Date: 5 May 2021
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