Abstract
Rusty Vintage is a business that provides vintage and preloved item to the society. The name Rusty Vintage inspired from an old rusty car, it is not valuable to some people but there are people who are looking for it still, like an old Volkswagen van, regardless the condition people still want it.
This business structure is a sole proprietorship that started on 13 April 2020. This business sells various types outfit such as jacket, pants, hat, and even boots. All of the items are handpicked by the company itself and will be checked before given the price. Our target will be a person who wants to save the nature, on a budget, and someone who wants to look different from others, regardless the gender.
Rusty Vintage uses Facebook is a social media site for all items to be marketed. Among other website, Facebook is the most popular social media platform that helps us to upload photographs and videos and share our business information. As we want clients to engage with our shop, it can be an easy way to communicate with our future clients and build brand recognition and to gain trust from them.
Our mission is to spread awareness that thrifting could save the nature. We also wants our customer to get a new look from thrifting at our stores. The product received will be check to make sure the item is free from any damage since its an used product. The item also will be washed and sanitized before it is being sell to the customer, this is to ensure the hygiene of the product. Our target is people who wants to look vogue in a budget way, hence, our products will be sell at a very affordable price which is below RM100. Lastly, we want people to spread awareness that thrift shopping is not as unhygienic as they think and our mission is for people to normalize thrift shopping
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Mazrie, Muhammad Rusyaidi UNSPECIFIED |
Subjects: | G Geography. Anthropology. Recreation > GT Manners and customs > Costume. Dress. Fashion H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing T Technology > TT Handicrafts Arts and crafts > Clothing manufacture > Dressmaking and women's tailoring. Fashion |
Divisions: | Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management |
Keywords: | facebook, sales, Rusty Vintage, vintage clothing, preloved item |
Date: | 2021 |
URI: | https://ir.uitm.edu.my/id/eprint/56875 |
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