Medan Warisan Makanan / Nor Nadia Hassan

Hassan, Nor Nadia (2021) Medan Warisan Makanan / Nor Nadia Hassan. [Entrepreneurship Project] (Submitted)


The overall picture of this case study is that we can see real life situations where we
see existential problems that need to be solved.

The restaurant we took as our mentor is Kedai Medan Warisan. He sells 'Laksa Pinang' which he has just developed to gain experience through hereditary recipes and he is also from Penang. Not only sells 'Laksa Pinang' but many other foods available in the shop such as 'Nasi Lemak', fish satay and 'Rojak'. Their shop is located at Tapak Pasar Tani Fama and has 2 years of experiences and will keep going on.

While studying for this mentor, we have identified several problems in the business process. Sometimes these restaurants will face big problems such as activities operational, activities marketing problems, activities administrative and financial problems.

The operational activity. The problem in the restaurant is the lack of staff. The restaurant has only two employees including the shop owner and if one was ill then the shop had to be closed. Their service was slow due to lack of employees. Next is, the problem in marketing activities is that the store does not have a marketing strategy. For administrative activities, their store does not keep any business records. Therefore, with the shortage of employees, they have to find other employees. Finally, in financial problems, the problem they face is that they do not maintain cash flow. because it depends on the customers who come and they have to make sure that their profit is more than expenses.

I analyzed this problem using SWOT as my tools to solve the problems and suggest
the solution to my mentor


Item Type: Entrepreneurship Project
Email / ID Num.
Hassan, Nor Nadia
Email / ID Num.
Mat Rusok, Nur Hazelen
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
T Technology > TX Home economics > Food service
T Technology > TX Home economics > Restaurants, cafeterias, tearooms, etc.
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Business and Management
Keywords: Kedai Medan Warisan, restaurant, and foods
Date: 2021
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