Abstract
Sinar Saujana Hiasan Lampu Enterprise has been recognized by all Bandar Saujana Utama residences. This is due to the insufficient of electrical stores that offers product & services which have a variety selection of the products. Services and products that were offered by this store was varieties of lamps, fans, electrical appliances such as socket, plug, wire and so on, ironworks such as grills, awning, skylight and others, wiring and plumbing. The major problem that was faced by Sinar Saujana Hiasan Lampu Enterprise is marketing problems. The problems that related to the marketing problem were lack of expertise and insufficient knowledge in marketing strategies, inactive in social marketing in residential area and location of the premise is not strategic. This marketing problem was closely related to the intelligent of the marketing strategy which are important to all businesses to become more successful. The major problem that was faced by Sinar Saujana Hiasan Lampu Enterprise is lack of expertise which lead to decreasing amount of customer comes to their store and thebest method to overcome the problem was by create geo-targeted restaurant ads with online advertising platforms such as Facebook, Instagram, Blog and Twitter to promote their business’s best visual content. Sinar Saujana Hiasan Lampu Enterprise also needs to face with other competitors and it likes to set a lower price compared to prices set by Sinar Saujana Hiasan Lampu Enterprise. But, the price set by Sinar Saujana Hiasan Lampu Enterprise was worth to the quality of services.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Zulfelkeri, Alif Haiqal 2019842238 |
Contributors: | Contribution Name Email / ID Num. Advisor Mat Rusok, Nur Hazelen UNSPECIFIED |
Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Success in business. Performance H Social Sciences > HF Commerce > Consumer satisfaction |
Divisions: | Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Business and Management |
Keywords: | Sinar Saujana Hiasan Lampu Enterprise, electrical stores, electrical appliances and ironworks |
Date: | 12 May 2021 |
URI: | https://ir.uitm.edu.my/id/eprint/56671 |
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